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A split white slide with an oversized HOW WE MAKE headline on the left and three numbered storytelling principles stacked on the right.
Summary
The companion to "What We Make": the same split layout with a giant "HOW WE MAKE" headline left and three numbered storytelling principles right.
Visual description
White background, black type, identical running-header grid and column structure as the previous slide. The left half holds the oversized stacked headline "HOW / WE / MAKE" with the first word "HOW" in Nike-green; a small all-caps line beneath reads "EMPOWERMENT IS IN THE DNA OF THE CREATIVE." The right column lists three numbered entries: "HERO AUTHENTIC STORYTELLERS", "EMBRACE TRUE CO-CREATION", and "CELEBRATE THE STORY BEHIND THE LENS", each with two to three lines of grey supporting copy. Spacing, type sizes, and alignment match slide 33 exactly.
Key takeaway
Running an identical template across consecutive slides ("What" then "How") so the deck builds a recognizable rhythm. Only the green hero word and the list contents change; everything structural stays locked.
Reuse notes
Use as the second beat of a paired framework, or anywhere you want two slides to read as a matched set. Keeping the grid pixel-identical is the point; vary only the accent word and the three list items.
From this deck: How We Make three-point list
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