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Night photograph of Times Square wrapped in glowing Play New campaign billboards, labeled "OOH Times Square".
Summary
A full-bleed night photo of Times Square with the Empower campaign mocked across its towers of digital billboards, captioned "OOH Times Square".
Visual description
The slide is a near-edge-to-edge nighttime photograph of Times Square, the buildings stacked with glowing LED screens. Multiple screens carry the campaign: saturated lime, magenta, cyan and yellow panels with script "New" and "Play New" lockups and a large close-up beauty portrait at right. The famous central tower glows blue. A serif overline reading "OOH / Times Square" is set in a tinted gold over the dark upper-left sky. The standard utility header runs faintly across the top, and "(C)2021 NIKE INC." sits bottom left. Street level shows signage and pedestrians.
Key takeaway
Selling an out-of-home system by dropping it into the busiest, most competitive real environment and letting the bright campaign panels still cut through. Context photography proves the work survives the wild, not just the artboard.
Reuse notes
A strong environmental-mockup pattern for any OOH, retail or campaign deck that needs to show scale and presence. Depends on a convincing, high-resolution composite; the louder the surrounding environment, the more the brand color discipline has to carry. Pair with cleaner single-billboard mockups so reviewers see both the chaos and the controlled unit.
From this deck: OOH Times Square night billboards
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